MISB
Responsable d’établissement marchand – RNCP 38666

Work-Study Program

Level 6 – Bachelor’s level - Gain professional experience while preparing for a State-recognized RNCP Level 6 certification

Paris & Lyon With AI tools Bac+2
3
Years of gradual training
4
Professional specializations
~1468h
Total course hours
90%
Employability from Bachelor 3 onwards
Duration
1 year / ~455hrs
Campus
Paris & Lyon
Format
On campus
Weekly rhythm
2 days school / 3 days company
Language
English/French
Entry level
Bac+2 / 120 ECTS
Our Vision

A career-focused pathway combining school and company experience

The MISB Work-Study Program is designed for students who want to build real professional experience while preparing for a recognized professional certification. Through a combination of academic training, workplace missions, business case studies, and professional assessments, students develop the operational, commercial, and managerial skills required to manage a retail or commercial establishment.

The program places strong emphasis on performance, customer experience, team management, omnichannel strategy, and the use of AI tools in professional decision-making.

Annual tuition fees:

€8,000 : fully covered through the apprenticeship funding system (no tuition fees paid directly by the student).

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State-recognized certification
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State-recognized certification
The program leads to the RNCP 38666 Level 6 professional title - Manager of a Commercial Establishment - guaranteeing national recognition and strong credibility with recruiters.
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Global outlook
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Global outlook
The school's multicultural environment fosters a genuine understanding of global markets, behaviors, and international professional practices.
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Progressive AI Path
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Progressive AI Path
Artificial intelligence is being integrated progressively over the 3 years as a tool for analysis, structuring, management and decision-making - not as an optional supplement.
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Excellence & employability
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Excellence & employability
We promote higher education built on four principles: excellence, international openness, employability, and pedagogical innovation. Course aligned with the concrete needs of businesses.
Targeted Professional Activities

Typical activities of the professional

As the guarantor of the customer promise and the achievement of economic objectives, the manager operates in an agile environment.

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Customer Experience

Building an excellent customer experience, including accessibility for people with disabilities.

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Strategic Decision

Participation in strategic direction through the analysis of performance indicators and the implementation of agile corrective actions.

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Human Resources

Recruitment, team building and employee engagement, skills development and occupational risk prevention.

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Supply Chain

Supply chain management, inventory optimization and logistics flow management to guarantee product availability.

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Supply Chain
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Supply Chain
Negotiating purchase terms, order tracking, dispute management, and continuous evaluation of partner performance.
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Customer Experience
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Customer Experience
Team leadership, scheduling, recruitment, training of new employees and management of internal conflicts.
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Autonomous management of one's profit center or area of ​​responsibility.
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Autonomous management of one's profit center or area of ​​responsibility.
Monitoring sales figures, controlling margins, managing operational budgets and implementing corrective actions.
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Constant analysis of customer traffic to adjust merchandising.
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Constant analysis of customer traffic to adjust merchandising.
Study of purchasing journeys, optimization of product placement, and highlighting of promotions according to seasonality.
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Management of economic and logistical performance.
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Management of economic and logistical performance.
Analysis of KPI indicators, budget monitoring, management of goods flows, and definition of agile corrective actions.
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Development and deployment of digital and AI tools.
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Development and deployment of digital and AI tools.
Selection, implementation and monitoring of management tools including data analysis platforms, dashboards and AI-powered decision support systems.
Skill Blocks

Competency-Based Certification (CCP)

Block 01

CCP1: Manage and optimize retail performance

Optimizing commercial performance, customer experience, merchandising strategy, and operational efficiency in physical and digital retail environments.

analytics Commercial Performance
  • Market analysis & catchment area
  • Store strategy & action plan
  • Offer management & commercial animation
storefront Merchandising
  • Merchandising & customer journey
  • Performance steering (KPIs & dashboards)
  • Operational risks & prevention
  • AI for retail analytics & forecasting
monitoring Economic Performance
  • Sales techniques & negotiation
  • CRM & customer loyalty
  • Commercial animation & local marketing
  • Digital communication & e-reputation
inventory_2 Communication & AI Tools
  • Professional English (sales context)
  • AI in marketing & CRM automation
  • Advanced customer experience & personalization
  • Omnichannel strategy
Block 02

CCP2: Develop commercial and omnichannel activity

Development of sales performance, customer loyalty, omnichannel strategy, and digital communication in modern retail environments.

Block 03

CCP3: Team Management & Operational Compliance

Team management, operational coordination and regulatory compliance within the retail establishment.

groups_2 Recruit and manage teams
  • Recruitment & onboarding
  • Work organization & planning
  • Labor law fundamentals
  • Team leadership & management
psychology Ensure regulatory compliance
  • Economic management (P&L)
  • Stock management & shrinkage
  • Compliance (QHSE, GDPR, safety)
  • AI in HR & workforce planning
Programme Objectives

5 fundamental pillars

By the end of the program, learners will be able to:

01
Coordinate and improve the commercial activity of a retail establishment
02
Contribute to strategic business orientations
03
Manage teams and support employee development
04
Optimize economic and operational performance
05
Use digital and AI tools to support analysis, planning and decision-making
AI journey

Artificial intelligence at the heart of the program

AI is not an additional subject at MISB. It is a cross-cutting tool for professional performance, progressively integrated over the 3 years of the bachelor's degree.

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Bachelor 1
Discovery & Usage
Initial uses of AI, information structuring, simple assistance tools and data culture. Acquisition of digital fundamentals.
Bachelor 2
Analysis & Management
AI integration into business processes, data analysis, dashboards and decision support. Initial professional experience with AI tools.
Bachelor 3
Expertise & Innovation
Specialization in AI, innovative projects, AI project management and technological leadership. Preparation for professional integration or further studies.
Teaching Methods

A concrete and immersive learning model

Learning by doing. The student analyzes, structures, proposes, decides, adjusts and progresses.

school Lectures
groups Tutorials
lab_profile Practical Exercises
description Real-World Case Studies
rocket_launch Collaborative Projects
theater_comedy Role-Playing Exercises
edit_document Summary Notes
article Mission Report

Assessment Process

Intensive final exam of 6h 55min before a professional jury.

CCP1 — 5h 00
Manage & Optimize Retail Performance + 1 hour jury interview
CCP2 — 0h 45
Develop Commercial & Omnichannel Activity + jury interview
CCP3 — 0h 55
Management/HR project presentation + jury interview
Final Interview — 15 minutes
Overall validation of competencies and professional positioning
Rhythm Organization

A structured and efficient rhythm

Indicative volume
Indicative volume

455 hours of training delivered throughout the academic year, with a work-study rhythm of 2 days at school and 3 days in the company.

3
Structured annual phases

Intensive periods · Consolidation phases · Evaluation periods

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Career Opportunities & Employability

The careers of our graduates

Apprentices Bachelor 3 graduates enter the job market with direct employability — operational, analytical and decision-making skills from day one.

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Targeted Professions
Retail Store Manager Department Manager Retail Operations Manager E-commerce Manager Omnichannel Manager Sales Manager
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Business sectors
Mass Retail International Trade Hospitality & Tourism E-commerce Startup and Innovation Project management
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Further studies

After completing the RNCP Level 6 certification, graduates may pursue further studies at Level 7, depending on admission requirements. At MISB, students may continue with Mastère programs in areas such as:

International Business Management Marketing & Digital Strategy Hospitality & Tourism Management Entrepreneurship & Startup Strategy Human Resources Management
Admissions

A demanding but accessible program

1
Candidacy

Submission of application file

2
Interview

In-depth motivational interview

3
Validation

Application validation and final registration

Late entry possible up to 4 weeks after the start of training..

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Admission Process
  • Application file
  • Individual interview
  • Admission outside of Parcoursup
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Selection Criteria
  • Motivation assessment
  • Coherence of the professional project
  • Potential for improvement
  • Ability to commit
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Accessibility & Inclusion
  • Campus 100% accessible for people with reduced mobility
  • Academic facilities available
  • Contact person: Mr. Pascal MALLEN (Paris) / Mr. David BOUVIER (Lyon)
  • Information on the MISB website
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Upon completion of the course
  • Certification RNCP 38666 Level 6
  • Continuation to Master's level / Bac+4/5
  • Direct professional integration
  • Entrepreneurial path

International Students

Non-European citizens may access work-study opportunities in France under certain conditions. In most cases, students must be under 29 years old, have resided in France for more than one year, and hold a valid student residence permit. Depending on the student’s situation and working hours, additional work authorization may be required before starting the professional activity. Students are responsible for checking their own administrative eligibility and completing the required procedures with the relevant French authorities.

Our Campuses

Paris and Lyon

Paris

As an economic and international capital, Paris offers direct access to a dense business ecosystem, innovation hubs, and numerous professional opportunities in all sectors.

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Lyon

A dynamic and attractive city, Lyon stands out for the richness of its economic fabric, its quality of life, and an environment deeply conducive to professional development and entrepreneurship.

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Build your future with MISB