International Business & Retail Management (Integrated AI)

Bachelor Bac+3 · RNCP Level 6

A 3-year professional training program to manage business activities in physical, digital, and omnichannel environments on an international scale.

school Outside Parcoursup procedure location_on Paris & Lyon verified Titre RNCP 38666 smart_toy AI integrated into the curriculum translate Bilingual English/French public International Business store Retail Management sync_alt Retail & Omnichannel smart_toy AI integrated into the curriculum
Apply now Download the brochure
3 ans
Durée du programme · Bac+3
Niveau 6
Niveau RNCP
2
Campus en France
Printemps / Automne
Rentrée
Baccalauréat
Prérequis
Program duration
3 years · Bac+3
RNCP Level
Level 6
Campuses in France
Paris & Lyon
Intake
Spring / Fall
Prerequisites
High School Diploma (Baccalaureate)
Overview

What is a Bachelor in International Business & Retail Management (Integrated AI)?

The MISB Bachelor in International Business and Retail Management (Integrated AI) is a three-year program leading to a state-recognized RNCP Level 6 title. It trains professionals capable of advancing in sales, retail, and international development roles, mastering operational management, customer relations, sales performance, and digital tools. Its progressive teaching methods, international focus, and transversal integration of artificial intelligence make it a program fully aligned with current corporate expectations.

verified Retail Establishment Manager Title · RNCP 38666 · Level 6 · Ministry of Labor
Why choose the MISB Bachelor?

A program at the crossroads of international business and retail management, featuring a strong intercultural dimension and AI applied to global market realities.

verified_user
State-recognized title
verified_user
State-recognized title
RNCP Level 6 registered with France Compétences — offering credibility with employers in France and internationally.
public
International Business Specialization
public
International Business Specialization
Incoterms, customs procedures, international contracts, and cross-border e-commerce — directly operational skills.
store
Mastery of Retail Management
store
Mastery of Retail Management
Advanced KPIs, merchandising, offer management, and performance optimization for retail units.
smart_toy
AI applied to Global Business
smart_toy
AI applied to Global Business
Market analysis, financial modeling, scenario simulation, and strategy optimization.
travel_explore
Intercultural Intelligence
travel_explore
Intercultural Intelligence
Multicultural environment, business English, and understanding of global purchasing behaviors.
description
Simplified Application
description
Simplified Application
Outside Parcoursup procedure, rolling admissions year-round with a response within 7 days.
Program Structure

3 years, from understanding to strategic decision-making

Fundamentals, operational management, then global strategic vision — each year builds the posture of tomorrow's international manager.

01
Bachelor Year 1

Bachelor 1

Acquisition of Fundamentals

~69% core curriculum · ~24% specialization · ~7% AI

Core Curriculum 69%
Main Specialization 24%
AI Initiation 7%
Core Curriculum (69%)
  • Retail and Business Fundamentals
  • Foundations of Customer Experience, Sales, and CRM Management
  • Basics of Supply Chain and Inventory
  • Data, KPIs, and AI Tools
  • Professional Skills and Compliance
  • Project and Assessment Preparation
Main Specialization (24%)
  • Foundations of International Business
  • Intercultural Communication and English for International Retail
  • Cross-border Business and E-commerce
  • AI Tools for International Retail Operations
AI Initiation (7%)
  • Market Digitalization through AI
  • Competitive Mapping
  • AI Tools for Productivity
  • Simple Data Analysis
02
Bachelor Year 2

Bachelor 2

In-depth Study and Management

~61% core curriculum · ~29% specialization · ~10% AI

Core Curriculum ~61%
Main Specialization 29%
Operational AI 10%
Core Curriculum (~61%)
  • Retail Performance and Financial Management
  • Merchandising and Offer Management
  • Supply Chain Operations and Optimization
  • Team Supervision and HR Fundamentals
  • Data Analysis and AI for Decision Making
  • Applied Business Project & Case Studies
Main Specialization (29%)
  • International Business Operations
  • Global Retail Strategy
  • Cross-border E-commerce Management
  • AI Applied to International Business Analysis
Operational AI (10%)
  • AI Demand Forecasting
  • Global Market Intelligence
  • Multilingual Content Strategy
  • Geopolitical Risk Analysis
03
Bachelor Year 3

Bachelor 3

Strategic Vision and Global Expertise

~46% core curriculum · ~30% specialization · ~24% AI

Core Curriculum ~46%
Main Specialization ~30%
Strategic AI ~24%
Core Curriculum (~46%)
  • Coordination and Improvement of Business Activity
  • Strategy & Economic Performance
  • Management & Organizational Leadership
  • Preparation and Governance of REM Certification
  • Common AI
Main Specialization (~30%)
  • Global Retail Expansion Strategy
  • Advanced Global Sourcing and Procurement Governance
  • Multi-market Financial Architecture
  • International Omnichannel and Brand Governance
Strategic AI (~24%)
  • AI Global Demand Forecasting and Market Intelligence
  • AI Pricing Systems and Margin Simulation
  • AI Supply Chain Risk Intelligence
  • AI Competitive and Strategic Intelligence
  • AI Executive Decision Support Systems
Pedagogy & Assessment

How You Learn

An active pedagogy based on analysis, action, and professionalization — using real-world cases from international business and retail.

Teaching Methods

school Face-to-face classes and tutorials
description International and retail case studies
theater_comedy Point-of-sale management simulations
rocket_launch Business games
edit_document Collaborative projects and concrete situation analyses
person Personalized academic follow-up and regular support

Assessment Methods

Case studies and professional role-plays
Professional portfolios and written assignments
Skills portfolio and learning journal
Oral presentations and defense before a jury
Validation by RNCP blocks with possible partial CCP

Professional Experience

person
Year 1: Optional early discovery experiences
person
Year 2: Observation or application internship
person
Year 3: Recommended professionalization internship
public
Commercial, retail, or import-export structures, in France or internationally
person
Formalization of achievements via deliverables and professional portfolio
AI Track — 3 Levels

Artificial Intelligence at the heart of the program

AI as an analytical lever — with discernment and method. Applied to the realities of international business and retail.

lightbulb Analyze analytics Forecast trending_up Manage
Y1
Year 1: Fundamental AI uses in business and productivity
  • Market Digitalization through AI
  • Competitive Mapping
  • AI Tools for Productivity
  • Simple Data Analysis
Y2
Year 2: Automation, forecasting, reporting, and data exploitation
  • AI Demand Forecasting
  • Global Market Intelligence
  • Multilingual Content Strategy
  • Geopolitical Risk Analysis
Y3
Year 3: Modeling, monitoring, simulation, and performance management
  • AI Global Demand Forecasting and Market Intelligence
  • AI Pricing Systems and Margin Simulation
  • AI Supply Chain Risk Intelligence
  • AI Competitive and Strategic Intelligence
  • AI Executive Decision Support Systems
Transversal Principles
  • Ethical and responsible thinking integrated as a guiding thread
  • AI as an analytical lever — with discernment and method
Career Opportunities & Further Studies

Where our graduates go

The Bachelor in International Business & Retail Management opens doors to national and international sales roles, retail management, and further studies in a Master's or MBA program.

rocket_launch
Sales Manager
Leading a sales team
group_add
Business Unit Manager
Point of sale or retail network
task_alt
Business Developer
Business development
trending_up
Import-Export Manager
International business operations
monitoring
International Development Officer
Expansion and partnerships
store
Retail Operations Manager
Performance and supply chain
lightbulb
Area Manager
Multi-site management
analytics
Omnichannel Coordinator
Integrated multichannel commerce
Further Studies

Access to Master's Level (Bac+4/5)

→ Master → Specialized Master → MBA → Hospitality Management Bac+4/5
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Submit Application

Online form + academic documents

2
Background Analysis

Academic background and professional project

3
Motivational Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Accessible to holders of a high school diploma (Baccalaureate or recognized equivalent), subject to meeting RNCP criteria and demonstrating their ability to follow a curriculum at Mash International School of Business.

B2
Bachelor 2 (Second year)

Accessible to students who have validated 60 ECTS (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic paths.

B3
Bachelor 3 (Third year)

Accessible to students who have validated 120 ECTS (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic paths.

International students: upfront payment of €30 + 30-minute audiovisual interview required to submit the application.

RNCP
38666
Level 6 Ministère du Travail Validity 2024–2029

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
bach elors_hospitalitytourismmanagement.fees_eyebrow

Invest in your future

Fees include registration and training. In case of a visa refusal, the cost of the training is fully refunded.

Popular
International + French Students
Taught in English
€8,300
including €300 application fee
check_circle Full training included
check_circleBilingual English / French
check_circleParis and Lyon
In case of a visa refusal, the cost of the training is fully refunded. International students: upfront payment of €30 + 30-minute audiovisual interview required.
International Students
Taught in French
€6,300
including €300 application fee
check_circle Full training included
check_circle Taught in French
check_circle Paris and Lyon
In case of a visa refusal, the cost of the training is fully refunded. Upfront payment of €30 + 30-minute audiovisual interview required.
French Students
Taught in French
€6,300
including €300 application fee
check_circle Full training included
check_circle Taught in French
check_circle Paris and Lyon
Response provided within 7 business days after the motivational interview.
IBRM · International Business & Retail Management (Integrated AI)

Launch your career in international business & retail

Join the next cohort of the MISB Bachelor — International Business & Retail Management, integrated AI, bilingual, state-recognized. Admissions open year-round, response within 7 days.

Apply now Download the brochure

Official Address
3 Rue de l'Arrivée 75015 Paris

Student life

Paris Campus

Lyon Campus

Mobile App

Copyright © 2026. MASH INTERNATIONAL SCHOOL OF BUSINESS (MISB) Terms and Conditions