Introduction

The Mastère Degree – International Marketing Track, offered by the Mash International School of Business, is a private higher education program designed to develop strategic expertise in marketing in an international, multicultural, and digitalized environment.

This course combines marketing fundamentals, data analysis, global branding, and digital tools to train agile profiles ready to meet the challenges of the worldwide market.

This program leads to a private academic title issued by MISB. It does not fall under the French national university system.

Mastère degree – International Marketing course

The Mastère Degree – International Marketing Track, offered by the Mash International School of Business, is a private higher education program designed to train professionals capable of designing and deploying marketing strategies in a globalized, multicultural, and digitalized environment.

This two-year program combines academic rigor with an operational approach. It encompasses all aspects of modern marketing: brand positioning, consumer behavior, digital strategy, content, e-commerce, influencer marketing, and data-driven marketing.