Luxury Brand Management
2 years (4 semesters)
In class – 20 to 25 hours/week
French and English
The Mastère Degree in Luxury Brand Management, offered by the Mash International School of Business, is a private higher education program for students who are passionate about the world of luxury and wish to master its codes, strategies, and communication.
This course provides an in-depth immersion in the sector's dynamics, combining excellence, creativity, attention to detail, and innovation. It provides participants with a global understanding of prestige brands and prepares them to operate in demanding international environments.
This program leads to a private academic title issued by MISB. It does not fall under the French national university system.
The Mastère Degree in Luxury Brand Management Course, offered by the Mash International School of Business, is a private higher education program designed to train future luxury professionals, capable of mastering the codes of this demanding sector and managing brand strategy, communication, and customer experience.
This program offers an immersion in the specific dynamics of the luxury world (fashion, jewelry, hospitality, gastronomy, automotive, etc.), with an approach combining excellence, culture, digitalization, and responsibility.
Understand the cultural, emotional, and strategic specificities of the luxury sector
Develop skills in branding, storytelling, retail, and high-end communication
Mastering customer relations, immersive experiences, and loyalty in the world of luxury
Anticipating trends: digitalization, eco-responsibility, internationalization
| Open to candidates holding a secondary school leaving certificate or international equivalent. |
| This program leads to the award of a private academic qualification by MISB. It is designed according to international standards within the framework of private higher education. It is aimed at students passionate about innovation, seeking autonomy and impact, and wanting to transform their ideas into concrete projects. |
| The academic program offers 590 hours of training per year. Courses are designed to be interactive, combining theoretical knowledge with practical applications. The structure aims to encourage students to develop both academic skills and real-world experience. | |
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| Class schedule | Monday and Tuesday: 8 hours of theoretical lessons per day (56 days in total) Wednesday: 6-hour practical workshops (23 workshops) |
| Additional practical workshops | 1 session of 4 hours Thursday and Friday: cultural visits, company visits and seminars to discover French culture, how businesses operate and professional networking. |
| Program Content |
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| Career Opportunities |
This program opens access to functions such as:
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| In France | France has become a global leader in entrepreneurship, with Paris and other regions becoming hubs for startups and innovation. Students can start their own businesses, work with startups globally, or pursue leadership roles in multinational companies. |
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| Globally | Globally 90% of startups worldwide fail, but with the right strategies, your chances of success increase. The global luxury and hospitality industries offer numerous opportunities for entrepreneurial graduates. |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| Mastère 1 | 30 € | 1,900 € |
| Mastère 2 | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| Mastère 1 | 30 € | 3,200 € |
| Mastère 2 | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| Mastère 1 | 30 € | 4,800 € |
| Mastère 2 | 30 € | 1,900 € |
Tuition (all-inclusive): The total amount covering all costs related to admission, including registration fees, tuition fees, and official administrative fees.
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