International Marketing
3 years (6 semesters)
In 3rd year
French and English
The BBS in International Marketing, offered by MISB, is a private higher education program offered by MISB. It is a three-year program designed to train agile profiles, capable of evolving in global business environments. It combines theory and practice to develop a strategic vision of international marketing.
Private academic title issued by MISB, outside the French national university framework.
The Bachelor in Business Studies (BBS) in International Marketing, offered by MISB, is a three-year program structured according to the international standards of private higher education. It is designed to train agile profiles capable of evolving in multicultural and competitive environments. This course develops solid skills in marketing strategy, international branding, digital marketing, market research, and global consumer behavior. It is ideal for students who want to build a career in business, communications, or global brand development.
Communication manager or brand strategist
Digital or social media project manager
Marketing analyst or market researcher
Junior International Development Consultant
Understanding the challenges of marketing in a globalized context
Learn how to build and manage an international brand strategy
Knowing how to adapt communication and marketing tools to cultural specificities
Master the basics of digital marketing, data, and consumer behavior
| Open to applicants with a high school diploma or international equivalent. |
| This program leads to the issuance of a private academic title by MISB. It is designed according to international standards within private higher education. It is aimed at students passionate about innovation, seeking autonomy and impact, and wanting to transform their ideas into concrete projects. |
| In this program, students learn to adapt marketing strategies to diverse cultural, economic, and political environments. | |
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| Global challenges: | Businesses must expand beyond borders to evolve and remain competitive. |
| Cultural adaptation: | How to adapt products and campaigns to different international markets. |
| Growth Potential: | International marketing opens doors to a variety of business opportunities across the globe, from emerging markets to established economies. |
| Innovation: | Learn cutting-edge strategies such as digital marketing, AI, and data analytics in a global context. |
| France: | While it is one of the largest economies in Europe, France offers immense opportunities in sectors such as luxury goods, fashion, technology, and automotive. Paris being a global marketing hub, international marketing professionals are in high demand. |
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| Globally: | International marketing is essential for multinational companies. Emerging markets like China, India, and Brazil require professionals with expertise in global marketing strategies. Globalization and the digital economy create jobs in e-commerce, social media marketing, and international market research. |
| The academic program offers 590 hours of training per year. Courses are interactive, combining theoretical knowledge with practical applications. | |
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| Theoretical courses: | 56 days of face-to-face courses, organized every Monday (8 hours) and Tuesday (8 hours). |
| Practical workshops: | 23 practical workshops organized every Wednesday (6 hours) and one additional workshop (4 hours). |
| Graduates of this program are well-prepared to work in a diverse range of international marketing roles. | |
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| In France: |
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| Globally: |
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| Graduates can also pursue careers in international business, luxury brand management, digital marketing, and global product management. |
The annual tuition fee is indicated upon request. It includes teaching, pedagogical support, access to resources and project supervision
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 3,200 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 4,800 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
Tuition (all-inclusive): The total amount covering all costs related to admission, including registration fees, tuition fees and official administrative fees.
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