Luxury Brand Management
3 years (6 semesters)
in 3rd year
French and English
The BBS in Luxury Brand Management offered by MISB is a comprehensive three-year program, designed to lay a solid foundation for understanding global business issues, while allowing for progressive specialization in the demanding world of luxury.
The program is available in the 1st, 2nd, or 3rd year, depending on the student's previous academic background. It offers a balanced approach between management fundamentals, luxury culture, and strategic skills, in order to prepare students for careers in a high-value-added sector, both in France and internationally.
Private academic title issued by MISB, outside the French national university framework.
The BBS in Luxury Brand Management, offered by MISB, is a three-year program structured to train future professionals in the luxury sector, in its strategic, marketing and international dimensions. This course explores the codes, history, communication, and requirements of a world where excellence, brand image, customer experience, and innovation are combined. It provides students with a comprehensive understanding of luxury management in the fashion, hospitality, cosmetics, jewelry, gastronomy, and exclusive services sectors.
Understanding the cultural, commercial and emotional specificities of luxury brands
Master the communication, branding and strategy tools specific to the sector
Learn to manage the customer experience with a view to prestige and loyalty
Integrating new trends: digitalization, sustainability, personalization
| Open to applicants with a high school diploma or international equivalent. |
The academic program provides 590 hours of training annually. The courses are designed to be interactive, combining theoretical knowledge with practical applications. The structure aims to encourage students to develop both academic skills and real-world experience.
Monday and Tuesday:
8 hours of theoretical lessons per day (56 days in total).
Wednesday:
6-hour hands-on workshops (23 workshops).
Additional practical workshops:
1 session of 4 hours.
Thursday and Friday:
Cultural visits, company visits, and seminars to introduce French culture, company operations, and professional networking.
The BBS program is structured in six semesters over three years. Here is a breakdown of the subjects that students will study during each year.
| This program leads to the issuance of a private academic title by MISB. It is designed in accordance with international standards in the context of private higher education. |
France has become a global leader in entrepreneurship, with Paris and other regions becoming hubs for startups and innovation. The French tech scene is vibrant, offering plenty of opportunities for budding entrepreneurs. Students specializing in entrepreneurship and startup strategies can:
90% of startups in the world fail, but with the right strategies, your chances of success increase. France has more than 10,000 startups, and government-backed programs, like La French Tech, support innovation and growth. The global hospitality and tourism industry is one of the fastest-growing industries in the world. With a growing demand for sustainable tourism, there is a constant need for innovative professionals who can drive change in the industry.
In France, startups are booming, with more than €5.2 billion invested in tech startups in recent years. Globally, sectors such as fintech, e-commerce, and biotechnology are experiencing significant growth, offering numerous opportunities for entrepreneurship graduates.
This program opens up access to functions such as:
In the 6th semester, students will complete a more extended internship and submit a detailed internship report as part of the graduation requirements.
The annual tuition fee is indicated upon request. It includes teaching, pedagogical support, access to resources and project supervision
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 3,200 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
| Level | Application Fees | Tuition fees (all inclusive): |
|---|---|---|
| BBS – Bachelor in Business Studies (French/English) 1st Year | 30 € | 4,800 € |
| BBS – Bachelor in Business Studies (French/English) 2nd Year | 30 € | 1,900 € |
| BBS – Bachelor in Business Studies (French/English) 3rd Year | 30 € | 1,900 € |
Tuition (all-inclusive): The total amount covering all costs related to admission, including registration fees, tuition fees and official administrative fees.
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