Hospitality and Tourism Management (With AI tools)

Bachelor Bac+3 · RNCP Level 6

A professional 3-year program designed to manage hospitality and tourism establishments in a world undergoing digital transformation.

school Procedure outside of Parcoursup location_on Paris & Lyon verified Titre RNCP 38666 smart_toy Artificial Intelligence integrated translate Bilingual English/French
Submit my application Download the brochure
Program duration
3 years · Bac+3
Level RNCP
Level 6
Campus in France
Paris & Lyon
Intake
Spring/Autumn
Prerequisites
High school diploma
Presentation

What is the Hospitality & Tourism Management Bachelor (With AI Tools)

The MISB Bachelor is a three-year program leading to a Level 6 RNCP qualification recognized by the French State. This specialization prepares you to manage and develop activities in the hospitality and tourism sectors, integrating customer experience and service quality challenges. You will develop practical skills in hospitality management, operations management, customer relations, and the development of tourism offerings.

verified Title Responsable d'Établissement Marchand
RNCP 38666 · Level 6 · Ministère du Travail
Why choose the MISB Bachelor's degree?

A state-recognized program, rooted in real-world experience, with a progressive integration of AI throughout the process.

verified_user
State-recognized qualification
verified_user
State-recognized qualification
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
school
Active pedagogy
school
Active pedagogy
Real-life cases, simulations, projects and professional immersions for skills that can be directly used.
hotel
Career-focused specialization
hotel
Career-focused specialization
Hospitality and Tourism : two complementary specializations for versatile and highly employable profiles.
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AI applied to hospitality & tourism
smart_toy
AI applied to hospitality & tourism
Demand forecasting, pricing optimization, sentiment analysis: AI as a concrete professional tool.
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Leadership & soft skills
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Leadership & soft skills
Multicultural environment, bilingual teaching and understanding of global markets.
description
Simplified application process
description
Simplified application process
Procedure outside of Parcoursup, admissions open all year round with a response within 7 days.
Program Structure

3 years to move from understanding to strategic decision-making

Fundamentals, experimentation, then strategic leadership — each year builds the mindset of a future professional. The chosen specialization enables the development of targeted skills and prepares students concretely for the realities of the chosen career path.

01
Bachelor 1st Year

Bachelor 1 — 484hrs

Discover and understand the fundamentals

74.38% core curriculum · 25.62% specialization · 7.85% AI

Core curriculum 74.38%
Main specialization 25.65%
AI Introduction 7.85%
Core curriculum (74.38%)
  • Retail and Business Fundamentals
  • Foundations of customer experience, sales and CRM management
  • Supply chain and inventory fundamentals
  • Data, KPIs and AI tools
  • Professional skills and compliance
  • Project preparation and evaluation
Main specialization (25.65%)
  • Fundamentals of the hotel industry
  • Customer experience & Service Excellence
  • Hotel operations management
  • AI tools for the hospitality and tourism industry
AI Introduction (7.85%)
  • AI-powered customer tracking
  • Customer review analysis
  • Demand forecast (baseline)
  • AI for productivity
02
Bachelor 2nd year

Bachelor 2 — 484hrs

Learn to manage

68.18% core curriculum · 31.82% specialization · 11.16% AI

Tronc commun 68.18%
Main specialization 31.82%
Operational AI 11.16%
Tronc commun (68.18%)
  • Retail performance and financial management
  • Merchandising and Offer Management
  • Supply Chain Operations and Optimization
  • Team supervision and HR fundamentals
  • Data analysis and AI for decision-making
  • Applied Business Project & case studies
Main specialization (31.82%)
  • Financial and revenue management of the hotel industry
  • Optimizing hotel operations
  • Tourism business development and destination strategy
  • AI for intelligence and forecasting in the hotel industry
Operational AI (11.16%)
  • AI-powered demand forecasting
  • Customer sentiment analysis
  • Price simulations
  • Monitoring effectiveness
03
Bachelor 3rd Year

Bachelor 3 · 380hrs

Decide and lead

60.53% core curriculum · 39.47% specialization · 31.58% AI

Core curriculum 60.53%
Main specialization 39.47%
Strategic AI 31.58%
Core curriculum (60.53%)
  • Coordination and improvement of commercial activity
  • Strategy and Economic performance
  • Management and Organizational leadership
  • Preparation and governance of REM certification
  • AI in COMMON
Main specialization (39.47%)
  • Strategic leadership of the hotel business unit
  • Advanced financial architecture of the hotel industry
  • Strategic Governance of Destinations and Tourism
  • Hotel innovation and business expansion
Strategic AI (31.58%)
  • Predictive engineering of revenue and profitability
  • AI-powered guest intelligence systems
  • Modeling the operational effectiveness of AI
  • AI strategic scenario and risk simulation
  • AI-powered executive decision support systems
Teaching & Assessment

How you learn

An active and immersive teaching approach based on hands-on practice, real projects, and the use of AI to develop concrete and operational skills.

Teaching methods

school In-person classes and tutorials
description Real sector-based case studies
theater_comedy Professional simulations and role-playing
rocket_launch Individual and group projects
edit_document Analysis of real environments and deliverables
person Individual support and progress monitoring

Assessment methods

Recreated professional scenarios
Case studies and professional files
Written assignments and oral presentations
Final presentation before a jury
Skills portfolio and learning journal
Certificates of Professional Competencies (CCP) in case of partial validation

Professional experience

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Year 1 :optional discovery internships
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Year 2: practical internship (2 to 4 weeks)
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Year 3: professionalization internship (5 to 6 weeks)
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Hotel and tourist facilities, in France or internationally
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Hospitality and tourism organizations, in France or internationally Individual follow-up and associated professional deliverables
AI Skills Pathway – 3 levels

Artificial intelligence at the core of the program

Artificial intelligence is integrated throughout the Bachelor as a tool for analysis, decision-making, and performance. You will learn to use it with method, critical thinking, and discernment, in direct connection with real-world business environments.

A progressive pathway to master AI, from operational analysis to strategic decision-making.

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Year 1: Fundamental uses and data culture AI to test and validate an idea
  • AI-powered customer tracking
  • Customer review analysis
  • Demand forecast (base)
  • AI for productivity
Year 2: Analysis, Automation and Forecasting AI to analyze, automate and accelerate growth
  • AI-powered demand forecasting
  • Customer sentiment analysis
  • Price simulations
  • Monitoring effectiveness
Year 3: Strategic management and decision support AI to manage and scale a startup
  • Predictive engineering of revenue and profitability
  • AI-powered guest intelligence systems
  • Modeling the operational effectiveness of AI
  • AI strategic scenario and risk simulation
  • AI-powered executive decision support systems
Cross-cutting principles
  • AI is approached responsibly and ethically throughout the program, with a human- centered approach and informed decision-making.
Opportunities & Further studies

Where do our graduates go?

The Bachelor MISB opens doors to managerial positions in the sector or to further studies in Master's, MBA and specialized courses.

hotel
Hotel manager
Operations or general manager
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Head of accommodation
Operations and team management
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Tourism manager
Management of tourist activities
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Project manager
Hospitality · Tourism · Services
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Customer experience manager
Quality and loyalty
monitoring
Operations manager
Profitability and coordination
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Revenue Manager
Pricing optimization and RevPAR
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Profit center manager
Economic and strategic management
Further studies

Access to Mastère level

→ Master → Mastère spécialisé → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Application submission

Online form + academic documents

2
Profile review

Academic background and career plan

3
Motivational Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Open to applicants holding a secondary school diploma (Baccalauréat or recognized equivalent), subject to meeting RNCP criteria and demonstrating the ability to follow a program at Mash International School of Business.

B2
Bachelor 2 (Second year)

Open to students who have completed 60 ECTS credits (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

B3
Bachelor 3 (Third year)

Open to students who have completed 120 ECTS credits (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

A €30 application fee must be paid in advance for international students.

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Tuition Fees

Invest in your future

The fees include registration and training. In case of visa refusal, the cost of the training is fully refunded.

International students
English Track
8 300 € / per year
including €300 inscription fees
check_circle Full courses included
check_circleTaught in English
check_circleParis and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. Advance payment of €30 + 30-minute audio-visual interview required.
International students
French Track
6 300 € / per year
including €300 inscription fees
check_circle Full courses included
check_circle Teaching in French
check_circle Paris and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. A prepayment of €30 and a 30-minute audio-visual interview are required.
Student residing in France
English Track
€8 300/ per year
including €300 inscription fee
check_circle Full course included
check_circleTaught in English
check_circleParis and Lyon
Student residing in France
French Track
6 300 € / per year
including €300 inscription fees
check_circle Full courses included
check_circle Teaching in French
check_circle Paris and Lyon
HTM · Hospitality and Tourism Management (With AI tools)

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